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Interpipe launches online service of pipe origin verification


Interpipe, global steel pipe producer, launches the online service of secured verification of pipe products to protect their customers against counterfeits.

On the pipe labels of each bundle, shipped from Interpipe’s mills, QR-code with the encrypted details about the order are imprinted. Each QR-code is linked to the company’s database of shipped orders. To check the origin of the bundle, customers can scan the code via smartphone. If the pipes are genuine, the consignee will be redirected to the webpage with the volume of products, number of inspection certificate, date of shipment, heat number etc. Otherwise, the customer will be informed about the suspicious origin of goods and provided with the contact details for the regional sales office to check the supply.

Online verification service of pipe origin provides the onsite check of the bundle origin for Interpipe’s distributors and end-users. Going in line with the broad-scale campaign to defend Interpipe brand around the GCC, this measure will strengthen anti-counterfeit protection of the company’s products.



Andrey Burtsev, Commercial Director for Middle East, Africa and Asia markets, Interpipe, commented:
“At the Steel Alliance Against Counterfeiting, we use the multifold approach in our struggle with the counterfeiters. In the technical field Interpipe, one of the key members of the Alliance, implements additional identification features on products to secure their origin. QR-codes on pipe bundles became our first step in this direction. This easy-to-use and technically advanced tool allows our customers to verify the origin of the bundle in one click.”
 
About Interpipe
Interpipe is a global producer of steel pipes and railway wheels, based in Ukraine. The company’s products are marketed in more than 80 countries around the world through a network of sales offices located in key markets of the CIS, the Middle East, North America, and Europe. In 2016 Interpipe supplied 572,000 tons of pipe and wheel products. The company’s workforce makes up 11,500 employees.
The company has made major contribution to infrastructure projects in the GCC with the premium pipe products in various applications, including steel structures, fire-fighting, heating, ventilation and chilled water.
 
About SAAC:
The Steel Alliance Against Counterfeiting (SAAC) is a non-profit industry initiative that was launched in November 2015 during the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC). Members of the Alliance are reputable manufacturers of steel pipes, flanges and fittings. Collectively, the Alliance represents steel products producers with approximately up to 20 bln USD turnover.
The Alliance’s primary objective is to act as a strong and coherent voice for the industry against trademark counterfeiting. Steel industry needs a protection in order to ensure quality and safety in construction segment.
 
For media enquiries, contact:
Irina Stupachenko
Phone: +380 67 563 59 42
Irina.Stupachenko@interpipe.biz




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